By editor
Originally published on Thu August 2, 2012 5:31 am
Transcript
RENEE MONTAGNE, HOST:
One of the brands that defined the '80s was Jordache jeans.
(SOUNDBITE OF JORDACHE JEANS AD)
UNIDENTIFIED SINGER: (Singing) You've got the look I want to know better. You've got the look that's all together. Working. Playing...
MONTAGNE: Some among you will remember squeezing into a pair of those skintight jeans and then pulling on a purple velour top.
Reporter Matthew Boyle wondered whatever happened to this now faded brand, which led to his profile in of today's Jordache for Bloomberg Businessweek Magazine.
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