Las Cruces Its Own Radio Market

By Jodi Breisler

Las Cruces, NM – Over 93% of Dona Ana County Residents listen to the radio at least once a week. That's according to the ratings company Arbitron. Las Cruces has just become Arbitron's newest measured radio market. As KRWG's Jodi Breisler reports, industry representatives predict this will bring more national and regional advertising dollars to Las Cruces.