NPR Story
11:56 am
Tue May 7, 2013

Disney Wants To Trademark 'Dia De Los Muertos'

Originally published on Tue May 7, 2013 4:07 pm

On May 1, Disney filed trademark applications to secure the phrase "Dia de los Muertos" across multiple platforms for an upcoming Pixar film.

The areas they are hoping to secure include “education and entertainment services,” “fruit preserves; fruit-based snack foods,” “toys, games and playthings,” “clothing,” “footwear,” “backpacks,” “clocks and jewelry” and more.

Dia de Los Muertos is a popular holiday celebrated across Latin America, especially in Mexico and Central America, where families commemorate the lives of lost family members or friends.

In the past, Disney sought to trademark "SEAL Team Six" the Navy SEAL team that assassinated Osama Bin Laden. They wanted exclusive rights ranging from toys to snow globes. After outcry from critics, The Wall Street Journal reported Disney withdrew the application "out of deference to the Navy."

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